Rainlight Studio, in collaboration with ELAN Media, designed digital out of home advertising assets, including gateway totems and boulevard totems in the city of Lusail, Qatar.

These elements are a central part of the planned city Lusail’s public realm, unveiled in March 2022 for the Qatar World Cup.  This dynamic development, located on the coast, north of Doha, will eventually have 450,000 people who will be able to enjoy amenities including marinas, commercial districts and luxury shopping.

Rainlight Studio creative principal Yorgo Lykouria explains, “The artefacts we create for the urban environment are conceived to evoke wonder and beauty. These media sculptures represent an optimistic view towards the future of our cities.”