Rainlight Studio has been appointed by ELAN Media, following a competition, to design the digital out of home advertising assets, including gateway totems and boulevard totems in the city of Lusail, Qatar.
These elements are a central part of the planned city Lusail’s public realm, set to be unveiled in March next year and one of the proposed venues for the 2022 Qatar World Cup. This dynamic development, located on the coast, north of Doha, will eventually have 450,000 people who will be able to enjoy amenities including marinas, commercial districts and luxury shopping.
Rainlight Studio creative principal Yorgo Lykouria explains, “The artefacts we create for the urban environment are conceived to evoke wonder and beauty. These media sculptures represent an optimistic view towards the future of our cities.”
The boulevard totems will be placed in the pedestrian realm and will stand at a height of 4.5 metres tall. These are fabricated in stainless steel plate to form a single continuous surface and will contain integrated LED screens. The 14m high Gateway totems are made of 3D formed and perforated stainless steel panels with a large, 5 x 9 metre embedded LED screen. The uncoated metalworks are advantageous for recycling. Steel is 100% recyclable and retains its full performance through endless recycling, making it a fully cradle to cradle material. Site works are being prepared this year with a proposed completion date of April 2022.
Together, these elements create a world-class public realm, unifying technology and art to create objects of civic pride and international recognition.
Read more on ELAN.qa