It all begins with belief. When we are staring at a blank page at the start of a project, we are the furthest from a result. What is most important at that moment is the belief in a result that you cannot see yet. You will not climb onto someone else’s scaffold, but instead find your way in the dark, trusting your instincts and sensations of the mind.
The courage to work in this way is needed in a world that demands instant satisfaction. The designers at Rainlight work with integrity to find the right answers to the right questions, believing that the brilliant solution will arrive and it will be the right solution. The payoff comes with the first glimpse of the ‘what if’ that gives you a tingling sensation in your mind. When you are excited about an idea, so will others be. We are all made of the same stuff.